Real progress demands a leap, not a crawl.

Service Overview: Next-Generation Strategy

Whether you're defining a bold new direction or refining your existing approach, DesignMap helps you move beyond incremental progress to build next generation products and experiences. With a clear, strategic foundation, we empower teams to make smarter decisions, align around what’s next, and uncover new opportunities for growth. Together, we drive meaningful progress and set the pace for the future.

Offerings

Move beyond business as usual

Next Gen Visiontypes (North Star)

A prototype of the future, visiontypes are centered on new ideas and the goals an organization wishes to achieve. They make concrete your team’s greatest ambitions.

Learn more about Visiontype projects

Discovery

Whether auditing a product, analyzing the competition, or evaluating the market, we offer rigorous and methodical discovery and research to make sure are solving the right problems.

Read how we approach Discovery via our blog

Design Diligence

Two weeks to actionable design diagnostics. We evaluate a company’s design maturity, opportunities, and risks, so investors can uncover new value creation opportunities and maximize the impact of design. This service can also be adapted for Startups.

Learn more about Design Diligence

"A product vision creates a sense of purpose and motivation. By tapping into emotions, the vision fosters a drive towards achieving something transformational, beyond the day-to-day."

- Marty Cagan, SVPG via DesignMap Webinar: The Purpose + Power of Visiontypes

DesignMap collaborates with industry leaders and emerging disruptors, helping them realize the strategic power of a well-articulated vision.

Thought Partnership

Feature teams can become product teams with the right guidance. With DesignMap’s Thought Partnership, you’ll receive tailored support to set you up for a successful visiontype initiative—whether you choose to take us along for the full ride or not! Learn how to take the lead and foster a visionary mindset within your organization.

Vision Sprints

Not everyone has several weeks or months to balance visionary and current product demands. That’s where Vision Sprints come in: a dynamic and intensive week (or two) dedicated to envisioning the future. DesignMap Vision Sprints help you rapidly identify key principles and develop a powerful visiontype that sets more purposeful direction.

Next-Gen Visiontype Engagements

Spanning anywhere from eight weeks to six months+, DesignMap’s Visiontype Partnerships unfold in multiple phases, encompassing discovery, collaborative concepting, and culminating in a high-fidelity visiontype. We work hand-in-hand with you and your team to ensure sustained inspiration and clarity for your organization’s journey into the future.

Let us help you create your product vision with expert-led workshops

Our product vision engagements range from day/weeks-long trainings and workshops to fully-embedded partnerships that take you from ambition to execution.

David Brown
Head of Business Development

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Project spotlight

Cisco Meraki

Envisioning Next-Gen Networking

Cisco Meraki is a leader in cloud networking, known for its simple and innovative dashboard. However, as new features were added, the interface became more cumbersome. Meraki partnered with DesignMap to reimagine the "Next Gen Dashboard" by aligning 50+ stakeholders around a unified vision through design sprints and collaborative processes. The result was a more user-centric, seamless platform, setting the stage for Cisco Meraki’s continued growth as a secure, intelligent networking solution.

This visionary work earned recognition as a UX Design Awards Nominee and as part of the IXDA Shortlist.

See the full case study