Inspire with vision.
Lead with purpose.

Service Overview: Designing a Strategic Vision

Whether you need help defining a bold new direction or refining your existing vision, DesignMap helps you move from incremental progress to transformative change. With a clear, compelling vision, we empower teams to make better decisions, align around a shared future, and uncover new opportunities for growth. Together, we can drive impactful outcomes and set a clear path toward sustainable success.

"A product vision creates a sense of purpose and motivation. By tapping into emotions, the vision fosters a drive towards achieving something transformational, beyond the day-to-day."

- Marty Cagan, SVPG via DesignMap Webinar: The Purpose + Power of Visiontypes

Offerings

Move beyond business as usual

Visiontypes (North Star)

A prototype of the future, visiontypes are centered on new ideas and the goals an organization wishes to achieve. They make concrete your team’s greatest ambitions.

Learn more about Visiontype projects

Discovery

Whether auditing a product, analyzing the competition, or evaluating the market, we offer rigorous and methodical discovery and research to make sure are solving the right problems.

Read how we approach Discovery via our blog

Design Diligence

Two weeks to actionable design diagnostics. We evaluate a company’s design maturity, opportunities, and risks, so investors can uncover new value creation opportunities and maximize the impact of design. This service can also be adapted for Startups.

Learn more about Design Diligence

Transformation Planning

Define and shift the trajectory of a business from the current state to the future (ideal) state. We help you identify and realize new long-term business value.

Business Design

By applying customer-centric design methods, we enable teams to architect profitable/viable business models and overcome your most complex business challenges.

Foresight & Sustainability Planning

Apply proactive sense-making and speculative design, so your team can better anticipate a desired future and capture future-facing opportunities for growth.

DesignMap collaborates with industry leaders and emerging disruptors, helping them realize the strategic power of a well-articulated vision.

Thought Partnership

Feature teams can become product teams with the right guidance. With DesignMap’s Thought Partnership, you’ll receive tailored support to set you up for a successful visiontype initiative—whether you choose to take us along for the full ride or not! Learn how to take the lead and foster a visionary mindset within your organization.

Vision Sprints

Not everyone has several weeks or months to balance visionary and current product demands. That’s where Vision Sprints come in: a dynamic and intensive week (or two) dedicated to envisioning the future. DesignMap Vision Sprints help you rapidly identify key principles and develop a powerful visiontype that sets more purposeful direction.

Visiontype Engagements

Spanning anywhere from eight weeks to six months+, DesignMap’s Visiontype Partnerships unfold in multiple phases, encompassing discovery, collaborative concepting, and culminating in a high-fidelity visiontype. We work hand-in-hand with you and your team to ensure sustained inspiration and clarity for your organization’s journey into the future.

Let us help you create your product vision with expert-led workshops

Our product vision engagements range from day/weeks-long trainings and workshops to fully-embedded partnerships that take you from ambition to execution.

David Brown
Head of Business Development

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Project spotlight

Cisco Meraki

Envisioning Next Gen Networking

Cisco Meraki is a leader in cloud networking, known for its simple and innovative dashboard. However, as new features were added, the interface became more cumbersome. Meraki partnered with DesignMap to reimagine the "Next Gen Dashboard" by aligning 50+ stakeholders around a unified vision through design sprints and collaborative processes. The result was a more user-centric, seamless platform, setting the stage for Cisco Meraki’s continued growth as a secure, intelligent networking solution.

This visionary work earned recognition as a UX Design Awards Nominee and as part of the IXDA Shortlist.

See the full case study