Don’t just predict the future.
Create it with visiontypes.
Visiontypes are prototypes of the future centered on new ideas and goals an organization wishes to achieve. Together, we can expand your horizon of opportunities and make concrete your team’s greatest ambitions.
Every engagement is different. Here's what's typical...
- trophy Outcome: A future-focused prototype that guides strategic decision-making
- savings Investment:
- timer Time: 30-90 days
The visiontype effect
Powerful, inspiring communication tools
Visiontypes bring people together around the future
- Uncover innovation possibilities across your full product ecosystem
- Manage risks by placing vision before action
- Build internal consensus by making the abstract concrete
- Create momentum around important ideas and win funding
- Translate your future into actionable phases, so you can start building your tomorrow
An inspiration within reach
Visiontype engagements scale with your ambition
Identify & audit the biggest barriers or opportunities: stakeholders, customers, new technology, or a shifting market.
Prioritize & select insights and opportunities to illustrate.
Write & storyboard key journeys based on the above.
Workshop & concept to identify key concepts or organizing principles that excite and energize the team.
Design & prototype workflows and screens.
Review & revise throughout to craft a tangible visiontype that can serve as a North Star for your entire organization.
DesignMap collaborates with industry leaders and emerging disruptors, so they can realize the strategic power of visiontypes.
Thought Partnership
Feature teams can become product teams with the right guidance. With DesignMap’s Thought Partnership, you’ll receive tailored support to set you up for a successful visiontype initiative—whether you choose to take us along for the full ride or not! Learn how to take the lead and foster a visionary mindset within your organization.
Vision Sprints
Not everyone has several weeks or months to balance visionary and current product demands. That’s where Vision Sprints come in: a dynamic and intensive week (or two) dedicated to envisioning the future. DesignMap Vision Sprints help you rapidly identify key principles and develop a powerful visiontype that sets more purposeful direction.
Visiontype Engagements
Spanning anywhere from eight weeks to six months+, DesignMap’s Visiontype Partnerships unfold in multiple phases, encompassing discovery, collaborative concepting, and culminating in a high-fidelity visiontype. We work hand-in-hand with you and your team to ensure sustained inspiration and clarity for your organization’s journey into the future.
Interested in exploring our flexible visiontype services?
Learn more about our visiontype engagements—ranging from day/weeks-long trainings and workshops to fully-embedded partnerships that take you from ambition to execution.
Project Spotlight
Cisco Meraki:
Envisioning Next Gen Networking
Cisco Meraki is leading cloud networking, the future of networking, for Cisco. Its dashboard is known for its simplicity and has paved the way for industry-wide innovation. As new features emerged over time, the interface became more cumbersome.
DesignMap partnered with the Meraki “Next Gen Dashboard” UX and PM team to drive a visiontype initiative that energized and aligned 50+ stakeholders and subject matter experts around a unified vision.
Designing Better Processes
The teams focused on pain points and ran design sprints to enable stakeholder alignment. We introduced processes to empower teams to deliver quality with greater ease and speed as Cisco Meraki designs systems and frameworks that their teams plug into.
The reimagined Next Gen Dashboard experience extends the power of Meraki as a more user-centric, unified cloud networking platform.
Moving Forward With Purpose
Over the next five years (and beyond), Cisco Meraki will continue to further develop the designed frameworks and systems on a much greater scale to support Meraki’s mission: to be the most simple, secure, intelligent networking and IoT platform for enterprises everywhere.
Some of our other visionary partners…
Dive deeper
Check out our visiontype resources:
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Webinar Replay: "Green Light Your Visiontype" with Mary Piontkowski, Nader Shwayhat, and Scott McCorkle
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Webinar Replay "The Power + Purpose of Visiontypes" with Marty Cagan + Audrey Crane
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Webinar Replay: "DesignMap Panel: AMA on Visiontypes"
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Complimentary Download: Beyond Spec: A Guide to Visiontypes
Want to learn more about how DesignMap research and workshops can contribute to your Visiontype?