Closing the gap between promise and experience
Cheetah Digital is the world’s largest independent marketing technology company. With a new mission, ‘Dedicated to Marketers’, their product offering needed a consistent brand experience that puts the marketer at the centre of the product.
We were engaged to imagine and visiontype the new experience with a user-centric lens. With clarity around individual needs and expectations we created one product that engaged everyone from the CMO to marketing executives. Our visiontype acted as the north star for assets we developed in data analytics, scale management and data visualisation; conveying complexity in a really compelling way. A more intuitive and enjoyable product for marketers gives credibility to Cheetah’s new mission.
We designed an interface that ensured ease of use for all involved in marketing; from CMO to Marketing Executives and everyone between.
A more intuitive and enjoyable product for marketers gives credibility to Cheetah’s new mission, not only improving the engagement but the effectiveness of the product.
The end product aligns with the new visual identity of Cheetah, offering a consistent user experience.
By designing a component library we ensured consistency in product experience at launch and throughout successive development of the product.