From multiple user interviews we crafted three distinct personas to guide our reconfiguration of the interface.
Sketched solutions were continually tested against the personas to ensure that the user remained at the center of the product re-design.
In order to establish a more engaging product we reimagined the navigational structure to prioritize the various users needs and ambitions.
Ultimately by putting the user at the center of the product re-design we made a new entry point into Schwab’s portfolio of management tools by crafting a seamless pathway from employee to independent investor.