Work | Cheetah Digital & DesignMap

Cheetah Digital is the world’s largest independent marketing technology company. Their mission, ‘Dedicated to Marketers’, called for more than a new look. It required rethinking how marketers interact with powerful, AI-driven tools. Despite having rich data and predictive tech under the hood, the product wasn’t yet built for the people using it day to day. DesignMap was brought in to close that gap. We helped envision a smarter, more intuitive experience—one that makes machine learning feel less like a black box and more like a trusted partner in the work,

We designed an interface that ensured ease of use for all involved in marketing; from CMO to Marketing Executives and everyone between.

A more intuitive and enjoyable product for marketers gives credibility to Cheetah’s new mission, not only improving the engagement but the effectiveness of the product.