Design Diligence

Forrester Research shows that every dollar invested in UX brings, on average, 100 in return. An ROI of 9,900% is no pocket change. And yet, much of the investment community focuses on technology feasibility over usability and functionality. Design Diligence reveals new value creation opportunities to maximize the impact of design on your investment.


Every engagement is different. Here's what's typical...

  • trophy Outcome: Maximized design impact
  • savings Investment: 3 circles illustration
  • timer Time: 30-90 days

How we help

Two weeks to actionable design diagnostics

Graph of different ways we can help


Gain Financial Foresight

Understand what design priorities lie ahead and the capital needed to realize the full potential of design.

Staff with Confidence

Evaluate the maturity, size and makeup of the target company’s Design and Product teams, so you’re prepared to build the best team (and organizational culture) for design success. 

Mature Design Strategy & Processes

Size up how your investment fits within the market today and spot future trends. Use those insights to build a roadmap for a design-centric operating model and processes that quickly put your investment on the path to growth.

Quantify Design Quality

Gain an objective, data-driven assessment of the quality of the target company’s design and UX. Then get recommendations on how to improve and continually measure the business impact of design.

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The results

Understand design maturity, opportunities and risks

Sample of report


Design Diligence culminates in an actionable design diagnostics report.

We pair qualitative insights with a proprietary scoring

methodology to assess design maturity, opportunities and risks.

The report offers a prioritized breakdown of recommendations and the total investment needed to make it happen with a focus on:

  • People & Culture
  • Design Strategy & Process
  • Outcomes & Impact of Design

DesignMap identifies key parts of a product and design to rapidly determine which areas are best suited for near-term investment.

Product Audit

A comprehensive product audit helps us to drill into the user experience and uncover design opportunities and risks.

Landscape Research

With a blend of research approaches, we assess market trends and the competitive landscape with a focus on design as a differentiator.

Discovery Interviews

Discovery interviews with the target company’s executive team provide insight on how to elevate the business impact of design from the top down.

We know seeing is believing

Download a sample executive summary to see how we turn insights into value with Design Diligence.

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Sample of report options

Ready to Start the Journey?

If you are imagining bold new opportunities for your business or for yourself, we want to hear from you.