Design Diligence

Forrester Research shows that every dollar invested in UX brings, on average, 100 in return. An ROI of 9,900% is no pocket change. And yet, much of the investment community focuses on technology feasibility over usability and functionality. Design Diligence reveals new value creation opportunities to maximize the impact of design on your investment.

Every engagement is different. Here's what's typical...

trophy Outcome: Maximized design impact
savings Investment:
timer Time: 30-90 days

How we help

Two weeks to actionable design diagnostics

Gain Financial Foresight

Understand what design priorities lie ahead and the capital needed to realize the full potential of design.

Staff with Confidence

Evaluate the maturity, size and makeup of the target company’s Design and Product teams, so you’re prepared to build the best team (and organizational culture) for design success.

Mature Design Strategy & Processes

Size up how your investment fits within the market today and spot future trends. Use those insights to build a roadmap for a design-centric operating model and processes that quickly put your investment on the path to growth.

Quantify Design Quality

Gain an objective, data-driven assessment of the quality of the target company’s design and UX. Then get recommendations on how to improve and continually measure the business impact of design.

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The results

Understand design maturity, opportunities and risks

Design Diligence culminates in an actionable design diagnostics report.

We pair qualitative insights with a proprietary scoring

methodology to assess design maturity, opportunities and risks.

The report offers a prioritized breakdown of recommendations and the total investment needed to make it happen with a focus on:

People & Culture
Design Strategy & Process
Outcomes & Impact of Design

DesignMap identifies key parts of a product and design to rapidly determine which areas are best suited for near-term investment.

Product Audit

A comprehensive product audit helps us to drill into the user experience and uncover design opportunities and risks.

Landscape Research

With a blend of research approaches, we assess market trends and the competitive landscape with a focus on design as a differentiator.

Discovery Interviews

Discovery interviews with the target company’s executive team provide insight on how to elevate the business impact of design from the top down.

DesignMap provided ideas that helped me orient to what kind of hire I wanted and what aspirations I had for what they might accomplish. They helped find and vet candidates and provided a sounding-board. They had a material impact on the quality of hire we made.

—Dennis Kirlin, SVP & Chief Applications Officer

From day one, user experience was core to our strategy. DesignMap made us 10x more successful than even our most optimistic projections.

—Kumar Ramachandran, CEO of Cloudgenix, acquired by Palo Alto Networks

This was impressively organized. Content, people, organization, food, schedule, all of it felt well-considered and well-oiled. Nothing but back slaps and appreciation from me.

—Workshop Participant, Team Lead