We all know the importance of understanding our users, clients, and customers. But let's be honest – it's not always easy to separate our biases and preconceptions from the genuine insights that emerge from research. That's where our new online course, "Research and Synthesis," comes in. It’s hosted by our friends at Voltage Control and available on demand.
This comprehensive program enables you to become a better researcher and synthesizer. It equips you with the skills to extract meaningful, actionable insights from every conversation and data point. This course also helps you overcome common pitfalls that lead research astray, including eagerness for answers, a desire to be right, or fuzzy memories of an interview.
Through 24 engaging videos supported with hands-on activities, you'll learn:
- How to craft insightful questions that get to the heart of the matter
- Techniques for unpacking and avoiding the most common types of bias
- Developing your inner voice to guide you toward best research practices
- Testing your own biases and practicing real-world research sessions
- Organizing research findings to reveal key insights and patterns
Through comprehensive chapters on qualitative user research, conducting research, capturing data, synthesis frameworks, organizing data, writing insights, and jumpstarting ideation, you'll gain a holistic understanding of the research and synthesis process.
Whether you're a team looking to level up from good to great (or even great to incredible), a leader striving to turn up the heat, a group seeking to cool down frustrations, or a company ready to break the ice and get everyone on the same page, this course is for you.
