Building has never been easier. What is scarce is product direction: what to build, whether anyone wants it, and leaders aligned behind the answer.

We work the decision out with you, then prove it in something that runs: a working prototype your leadership can react to, or real buying signal you can trust. Not a deck.

Vision Sprint

Your next direction stays a debate as long as it stays a slide. We build the thing that settles it.

Roadmap decisions stall when nobody can react to the real thing. The Vision Sprint takes your product’s next direction and builds it into a working prototype, so your leadership decides on evidence instead of argument. Some visions look one product generation ahead. Some look years out. Either way the sprint runs in weeks and ends in a prototype you can try, not a deck.

  1. 1

    Shape the direction with your leaders

    We start from where your strategy is pointing and sharpen it to the version worth building first.

  2. 2

    Build something that runs, together

    A working prototype, on your product and your data where it counts, in weeks.

  3. 3

    Decide on evidence

    Your leadership reacts to something that runs. The roadmap decision gets made, with an owner and a next move.

For product leaders holding a direction decision their organization keeps deferring.

Market Validation Sprint

You can build the launch faster than you can learn whether anyone will buy it.

Before you commit, we design tests that put something real in front of real buyers and ask for commitment, not opinions. You get buying signal you can trust, scoped to the one decision in front of you.

  1. 1

    Scope to one decision

    We define the launch call the test has to answer, and nothing else.

  2. 2

    Put something real in front of buyers

    Tests built to generate commitment signal, not survey answers.

  3. 3

    Read the signal together

    You make the call on evidence, and you keep the test design for the next one.

For teams facing a launch commitment with only survey answers behind it.

In practice
ExactTarget

A redesign engagement became a platform direction, proven in working prototypes and decided on evidence. Salesforce acquired ExactTarget for $2.5B.

Read how

Where engagements begin

Strategic Alignment Session

Most engagements on this page begin here: your leaders in a room, reaching a decision they will act on. Sometimes it is all you need.

Talk to a partner