Unlocking the Potential of Visiontypes: DesignMap Webinar Series

Discover the power of visiontypes with our in-depth webinar series.

Introduction 

Over the past few months, we've been focused on visiontypes and completed a series of four webinars about them, each done to deepen your understanding of how these tools can significantly influence product strategy and organizational alignment.

• The Power and Purpose of Visiontypes with Marty Cagan on the importance of having a product vision and how it serves as the North Star for a successful business.
• Apple's Knowledge Navigator with Hugh Dubberly about the origins of one of the most iconic visiontypes in tech history and its impact on envisioning the future of computing. 
• Greenlight your Visiontype includes proven strategies to secure buy-in and overcome hurdles when greenlighting your visiontype, from a panel of three executives who have successfully completed vision projects..
• Ask Anything about Visiontypes answers questions about visiontypes, offering insights from our experiences in helping leading companies strategize and visualize their future goals.
  

And a bonus! Get DesignMap's free guide to Visiontypes with essential elements of visiontypes and success stories.

Webinar: The Power and Purpose of Visiontypes with Marty Cagan

Marty Cagan, the influential founder of Silicon Valley Product Group and author of the bestselling "Transformed," joins DesignMap partner Audrey Crane. With Marty's popularity among CEOs and Heads of Product, this is a must-watch for any team looking to align on the critical need for a visiontype.

Marty describes common pitfalls organizations face when lacking a clear product vision, often confusing it with mission statements and creating a disjointed team dynamic. 

The discussion is packed with practical advice and strategies for creating, communicating, and implementing a vision that aligns with an organization's current capabilities and future aspirations.

Webinar: Apple's Knowledge Navigator with Hugh Dubberly

This webinar features Hugh Dubberly, former Creative Director at Apple and founder of Dubberly Design Office, in conversation with DesignMap partner Audrey Crane. 

Hugh recounts his seminal work on the iconic 'Knowledge Navigator' video, an influential visiontype predicting the integration and impact of digital assistants, collaborative systems, and intuitive interfaces—many of which have become cornerstones of today’s digital products.

Watch until the end to hear about how the CEO of Apple had... wait for it... zero feedback. 

Webinar: Greenlight your Visiontype with Mary Piontkowski, Nader Shwayhat, and Scott McCorkle

This webinar features a panel of seasoned professionals, including Mary Peonkowski from Cisco Networking, Scott McCorkle from Metaimpact,  and Nita Shweta from Bloomberg in conversation with DesignMap partner Audrey Crane.

Our experts recount their vision project experiences, highlighting successes and challenges. They explore scenarios where vision helped redefine product strategies, enhance recruitment efforts, and foster collaboration and innovation within their organizations. Additionally, they address common obstacles such as budget constraints and internal resistance, offering practical solutions to navigate these challenges effectively.

Webinar: Ask me anything about Visiontypes with DesignMap experts

In this webinar DesignMap partner Audrey Crane leads a dynamic session focused on the essentials of visiontypes and shares insights gained from managing digital product strategy and design for top-tier clients like Cisco, Charles Schwab, and Kaiser Permanente.

This interactive session explores the complexities and nuances of crafting visiontypes, including optimal times for developing visiontypes, the importance of including diverse organizational voices in the process, and strategies for securing executive support and necessary resources.