Salesforce Marketing Cloud is a leader in digital marketing automation, analytics software and services. With the advent of big data and data analytics they understood that their business faced both fundamental disruption and great opportunity.
We were originally engaged for a product redesign, however they soon recognized that we could help them fundamentally shape a new generation of marketing software. Over the course of a seven-year relationship we helped to define a new era of data-oriented marketing while crafting their product strategy and acting as the core design team for their keystone product offerings. Along the way, we designed category defining products such as Journey Builder, Contact Builder and Automation Studio.