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Endgame: Using design to harness complexity

It’s impossible to eliminate complexity. Instead, by harnessing the complexity in your business, you are able to align resources and strategy to deliver out-sized value to customers via products and services. Design can help.

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• On the Title Fight
• On the Pace of Consumerization of the Enterprise
• On Hiring Designers
• What CEOs Need to Know About Design
• Being The Crystal Goblet
• 4th Order Design
• Discovery—The first step
• Who’s calling the shots now?
• Responding to the challenges of free-trials
• See. Believe. Act.
• Reflections on successful business/design relationships